These days, the Internet is a major part of both small and big business. With extensive traffic on the web, from social media advertising to new methods of merchandising online, a new generation of business people is growing up: the Internet entrepreneur is someone who is looking at the vast power of the Internet to start or grow a business. Whether it's a physical merchandising business or a play on innovative modern services, someone who wants to become a successful Internet entrepreneur will often pay attention to some startup basics involving blending this new technology with classic good business sense.