PURE, nightclub LAS VEGAS

Launched by a consortium of celebrities, the 36,000-square-foot Las Vegas nightclub has been an unstoppable success since opening night, drawing thousands into its center-Strip location and garnering the acclaim of the international nightlife community. Offering three distinct environments over two stories, Pure is almost always packed with locals, visitors and a considerable number of celebrities, many of whom call the main room's raised VIP area a second home. Decorated in shades of white, ivory, cream and silver, the main room also features three bars and a dance floor surrounded by oversized bed seating.