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Deciding what business to start can be a difficult problem. Most people who want to start a business are by this simple question: what business to start? Many people take years to arrive at an answer. Some look at existing businesses and decide what to do. Others do extensive research before zeroing in on their venture. In the process of decision making, some people may drop the idea of starting a business.

Yet, every time we see a successful entrepreneur who having started on a modest scale is now embarking upon expansion. He could be your neighborhood friend whom you meet on your morning walks or your former colleague. Those who took the decision to start a business and stayed with it for some time, most often end up looking at their first expansion within couple of years. That is when most wannabe entrepreneurs shift in their chairs uncomfortably, thinking of how he or she could have also started a venture.
We are not sermonizing that one should take decisions as quickly on a line of business and start it as soon as possible. We realize that this is a universal problem people face. Instead, we want to show you some of the businesses which were started with a modest budget. Today, most of them are looking at their next stage of growth cycle. If you haven’t made up your mind on a business, do not worry for help is around.
Even as middle class India, which is shrugging off its primary aspiration of getting into a job in the government, PSU or an MNC, is now looking to embrace entrepreneurship, there is a huge awareness gap that is proving to be a roadblock. From imaginary business genes to assumed funding scarcity, hundreds of myths bandy together to cripple the young-turk who dreams big. The society which has seen the benefits of entrepreneurism hasn’t yet built a common pool of wisdom around entrepreneurship like it has done in the case of education or building a career. Under such circumstances, we need to look deep inside the business domain and look for examples which can inspire us.
Though we come across accidental entrepreneurs, people who started off without any planning and succeeded because they had no choice but to succeed, at some point in time every entrepreneur comes to a junction where need to slow down, think and act. Here are a few basic questions every entrepreneur can answer for himself.

How much cash can you mobilize?
Though all great businesses were founded with meager initial funding, the entrepreneurs themselves were highly resourceful. Sit back and find out ways you can mobilize funds and you will be surprised at your own resourcefulness. The trick is in not to tap into your resources at the first chance. Keep it alive for the rainy day.

What difference can you make to society?
While doing business if you can generate large scale employment is a noble cause. Not all businesses by nature will be manpower intensive. In such cases, you could stand for being quality conscious. Identify what you need to be known as early in the game and work towards it.

What kind of a life do you visualize you will lead 10 years from now after the startup?
If you are living the same life that you are living now, then there is no incentive in starting a business. The fundamental factor that drives us to start a business is to make money, lots of them and then the thought of becoming famous. Visualize what you want to be.
Bob Metcalfe, the inventor of Ethernet technology, says that "if I could do research in communication and invent things, you could too." Here are 50 business opportunities, seen through the eyes of 50 different entrepreneurs who spoke to us on how and why they chose that particular venture. Through these pages, our entrepreneurs are telling you, “If we could do it, you too can.”