Incredible India

The Incredible India Campaign was launched to boost tourism in India which in turn will generate revenue for the country. 'Atithi Devo Bhavah Program' was introduced to create awareness among the people about the effects of tourism and sensitize people about the preservations of our cultural heritage and keep the surroundings clean.

The prime highlights of the program includes following points:...

Swamitwa or Ownership-

The Atithi Devo Bhavah programme urges all segments of the Indian society to adopt, and look upon as their own.

Samvedan Sheelta or Sesitisation-

This program will sensitize the various sections of the tourism industry and how each of them is beneficial for the country.

Prashikshan or Training and Induction -

The Training and Induction program explains the expectation and needs of the foreign visitors. The people should behave in polite manner and respond in order to satisfy their requirements.

Prerna or Motivation -

This motivates to participate in Atithi Devo Bhavah program through various measures. People are awarded for the best work in the segment.

Pramani Karan or Certification -

Certificates are issued at an appropriate stage during the training session.

Pratipushti or Feedback -

Feedback shall be obtained from tourists about the Service they have availed and know about their experience so as to improve the training program on regular basis.

Samanya Bodh or General Awareness -

The campaign will be undertaken to create general awareness among the public about the necessity and the benefits of the Atithi Devo Bhavah program.